{"id":48,"date":"2006-02-27T18:17:57","date_gmt":"2006-02-27T17:17:57","guid":{"rendered":"http:\/\/ospublish.constantvzw.org\/?p=48"},"modified":"2006-06-04T19:58:49","modified_gmt":"2006-06-04T18:58:49","slug":"community-marketing","status":"publish","type":"post","link":"http:\/\/ospublish.constantvzw.org\/blog\/news\/community-marketing","title":{"rendered":"Community marketing?"},"content":{"rendered":"<p>On <a href=\"http:\/\/www.spreadfirefox.com\/\">http:\/\/www.spreadfirefox.com\/<\/a> Firefox &#8220;Calls All Firefox Fans&#8221; to work on posters, leaflets, e-cards, websites and videoclips in an attempt  take more market share away from Internet Explorer. One of their most popular campaigns I&#8217;ve posted here, because it replicates <em>so<\/em> many cliches about women and computers, that it makes me seriously doubt this &#8220;community&#8221; approach:<\/p>\n<p><a href=\"http:\/\/ospublish.constantvzw.org\/blog\/wp-content\/femfox.jpg\"><img loading=\"lazy\" src=\"http:\/\/ospublish.constantvzw.org\/blog\/wp-content\/_femfox.jpg\" width=\"187\" height=\"250\" alt=\"Femfox\" title=\"Femfox\"  \/><\/a><br \/>\n<a href=\"http:\/\/www.femfox.com\">http:\/\/www.femfox.com<\/a><\/p>\n<p><!--more--><br \/>\nOn fora and blogs I find numerous people discussing whether this is the right campaign for Firefox (at least only partially busy asking if targeting men more than women is actually helpful, and whether it&#8217;s possibly &#8220;pornographic&#8221; character would harm the American &#8220;market&#8221;). <\/p>\n<p>Funny alternatives to headless women in lace start to circulated too:<\/p>\n<p><a href=\"http:\/\/ospublish.constantvzw.org\/blog\/wp-content\/firemale.png\"><img src=\"http:\/\/ospublish.constantvzw.org\/blog\/wp-content\/_firemale.png\" alt=\"firemalefox\" \/><\/a><br \/>\n<em>[Firefox blocks unwanted pop-ups]<\/em><\/p>\n<p>But still&#8230;  do-it-ourselve publicity using conventional marketing strategies as the model and measure of success? Why is it so hard, after you have reinvented the software, to reinvent software marketing too?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On http:\/\/www.spreadfirefox.com\/ Firefox &#8220;Calls All Firefox Fans&#8221; to work on posters, leaflets, e-cards, websites and videoclips in an attempt take more market share away from Internet Explorer. One of their most popular campaigns I&#8217;ve posted here, because it replicates so many cliches about women and computers, that it makes me seriously doubt this &#8220;community&#8221; approach: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[15],"_links":{"self":[{"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/posts\/48"}],"collection":[{"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":0,"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"wp:attachment":[{"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ospublish.constantvzw.org\/blog\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}